Glazer Children's Museum
Reimagine the brand identity of Glazer Children’s Museum to better reflect its playful, inclusive, and inspirational mission while modernizing its visual presence. The goal is to create a fresh logo that strengthens its connection with families and the broader community.
2024 Branding
Design, Animation: Kiu Cheung
Glazer Children's Mueseum
Reimagine the brand identity of Glazer Children’s Museum to better reflect its playful, inclusive, and inspirational mission while modernizing its visual presence. The goal is to create a fresh logo that strengthens its connection with families and the broader community.
2025 Branding Design
Brand Mission
I began by researching the mission of Glazer Children’s Museum, understanding its commitment to fostering engaging, impactful play experiences that help children and families learn and thrive. The museum aims to inspire lifelong learners and future leaders.
Research
Target Audience
After researching the target audience, I identified the primary audience as parents of young children and the secondary audience as children ages 2–10. The brand should especially resonate with busy parents seeking playtime opportunities, and families with children who require additional support.
Research
Brand Logo and System
The next step was analyzing how the current logo is used, identifying the strengths and weaknesses of the existing brand to better understand opportunities for modernization.
Research
Process
I explored multiple logo variations, beginning with sketches inspired by children’s toys such as building blocks, bead mazes, and puzzles. From there, I narrowed the concepts down to two strong directions and developed further iterations, experimenting with typography to create a conceptually clever and engaging mark.
Final
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For the final logo, I developed a flexible system with multiple variations to ensure versatility across brand applications. This included a full-color version, black-and-white options, horizontal and vertical lockups, and a favicon.
