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CASE STUDIES

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    LOEWE is bigger than life.

    How do we capture the quirky and luxurious duality of the beloved fashion brand LOEWE. Featuring little characters living in the world, this animation is designed for vertical in-store displays as well as social media.

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    A Dating Simulation on The Big Screen

    The popular data app Hinge is reimagined as an interactive large-screen experience, using Kinect Azure body tracking and charming clay characters, I created a playful dating-app simulation.

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    The Most Creative Day in Sarasota.

    PINC—People, Ideas, Nature, Creativity, is an annual creative conference in Sarasota. The design challenge was to create a full branding package including motion opener for its 11th year. 

  • What is it like to be Kindred?

    This project captures the refined yet experimental spirit of Kindred Black’s perfumes, building an atmospheric world through abstract forms and textured details. Designed for in-store displays and social media, the animation tells the story of Kindred Black’s unique glass bottles.

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    How do you make someone stop... and stay? 

    TEDx has powerful content, but first we need to earn attention. My goal is to create a snappy, exciting teaser for social media, something bold enough to cut through the noise and make people want more before the story even begins.

  • Media Pipeline in Touch Designer

    A hand-tracking interactive experience where traditional Chinese calligraphy patterns respond to hand movements, engaging viewers through real-time control and bringing the typography to life.

  • Hong Kong City Branding

    Hong Kong is a vibrant, contrasting, and dreamlike city, dense with culture, light, and motion. This rebrand introduces a fresh, modern identity that resonates with a younger audience, featuring a new logo and cohesive visual system that captures the city’s energy, creativity, and evolving cultural landscape.

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